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Alexander B Kerekes
An absolute "MUST HAVE". This can be used for incrementally and iteratively improving messaging. Upvoted.
I also think this would work extremely well with a Campaign Tab feature I have requested. If anyone reading this would take a look at that, I've even done a rendering of how it could look, and I would appreciate any additional thoughts you could contribute and enhance the request with.
A/B Testing would be great - ideally we should be able to test any modification (images, headlines, buttons, order of content) and most critically, be able to compare Open rate, CTR, Unsubscribes, Link clicks, and conversion rate.
Currently I split 1% of my mailing list out into 4 segments, but it is bad for list integrity. If for example we could exclude lists from emails this would help, so I can leave them in the main list, and exclude them from the final mailout if they are in one of the segments. That's just a little awkward and error prone.
Why is this still "under review" after years? You know you are going to have to add this functionality to stay competitive.
You can even use the crawl-walk-run approach and just do something basic to start that at least gets us subject line?
A/B testing at least for subject line. 5% for A, 5% for B and after 5m gatbering results the rest (90%) with the BEST subject line
Carlos Molina: To start with basics, there is no need to have any advanced functions like automatically selecting a winner and completing the mailout. The only MVP required is the ability to split a list into neat RANDOM but exclusive segments - then anyone can conduct a/b testing to their own parameters.
Merged in a post:
◆Request for addition of split run test function
I would like to be able to do split-run testing (A/B testing) with newsletters and welcome emails. I also need the ability to divide subscribers into two groups. As a newsletter publisher, measuring effectiveness is an activity that we all need. I think there is a demand for it.
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Tautvidas: Any progress or update on this?
This would be great for subject lines and content to test open rate and conversion.
- For newsletters
- For automated emails such as cart abandoned
+1 A/B testing helps improve everything no doubt about it. Open rates, etc...
Shocking this feature has not been added or on the roadmap, it is like 101 of these apps.